AmTrust Financial Services, Inc.

  • Copywriter

    Job Locations US-OH-Cleveland
    Requisition ID
    2018-7389
    Category
    Marketing
    Position Type
    Regular Full-Time
  • Overview

    The copywriter is responsible for producing on-brand content for both print and digital. This is a creative position with the opportunity to work on a wide variety of projects including brochures, blog posts, email blasts, sell sheets, training materials, video scripts, social posts, direct mail, internal communications, website copy, thought leadership and more.

     

    Responsibilities

    Responsibilities include:

    • Writing clear, concise and grammatically correct copy
    • Driving the creation of original concepts that result in effective and compelling communication
    • Understanding our different brands and product lines to write copy that appeals to different target audiences
    • Crafting interesting, easy to understand copy on complex topics
    • Interviewing thought leaders and producing original content on industry trends
    • Contributing to all stages of the content marketing process, from topic ideation through production
    • Developing and maintaining a clear and consistent brand voice
    • Propose copy concepts and present underlying strategic thinking to business leaders
    • Effectively use internal linking and SEO keywords in online copy
    • Working across many departments to ensure copy needs are met
    • Collaborating with social, SEO, graphics and video departments for various campaigns
    • Brainstorming visual and video concepts to support copy ideas
    • Opportunity to work on persona development, customer journeys, competitor analysis, scalability and brand development

    Qualifications

    Skills:

    • Self-motivated and organized
    • Attention to detail
    • Experience with web markup language and search engine optimization a plus
    • CMS and email marketing system knowledge a plus
    • Familiarity with commonly used style guides, such as AP Style
    • Excellent interpersonal and communication skills
    • Ability to juggle and manage multiple projects with short deadlines
    • Bachelor’s degree in related field  

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