AmTrust Financial Services, Inc.

  • Email Director, Global Marketing Automation

    Job Locations US-OH-Cleveland | US-NY-New York
    Requisition ID
    2018-6862
    Category
    Marketing
    Position Type
    Regular Full-Time
  • Overview

    The Digital Marketing Automation Specialist will be responsible for executing and deploying marketing campaigns, emails, forms and landing pages using our marketing automation platform.   We currently use and will be using Hubspot  and SalesForce Marketing Cloud. 

    This role will be responsible for the Email Marketing strategy and campaign calendar.  This position is responsible for all campaign and performance analytics.  Will conduct regular strategic testing of everything from design, subject line, segments and cadence.

    The candidate will be responsible for programming complex automation programs within the marketing automation system. They will have a firm grasp on data best practices and will be responsible for creating and updating programs to cleanse data. They will be liaison with IT on technical questions regarding integrations between marketing automation tools, as well as analytics and reporting. They will also help train on the tool when required. This candidate will be a skilled project manager and be able to define and document processes for others to follow. 

    Responsibilities

    Liaise with the marketing team to ensure successful deployment of marketing emails and campaigns using our marketing automation system Hubspot , SalesForce Marketing Cloud. 
    Deploy brand identity standards and taking a leadership role in enforcing compliance 
    Develop automated lead-nurturing programs to positively impact our current lead database 
    Establish, track and report on standard campaign metrics to optimize and drive business
    Provide feedback and content for monthly operations report 
    Design and test web forms and landing pages to ensure accurate lead collection and process flow 
    Coordinate and integrate efforts with other Marketing personnel and cross-functional teams on a global basis 
    Serve as a company expert in email marketing strategies 
    Become power user of our marketing automation platform 
    Monitor inbox and respond to emails accordingly, and manage unsubscribes 
    Maintain data quality by following import processes and form processing steps. Monitor data periodically for cleanliness and make updates to the contact washing machine to improve data quality as needed 
    Take the lead on integrating other marketing cloud applications or tools and documenting the process

    Qualifications

    • Bachelor’s degree from an accredited institution 
    • Minimum 5 years’ experience in digital marketing automation 
    • Minimum 2 years’ experience in HTML, CSS and JavaScript to support online marketing initiatives 
    • Must be legally authorized to work in the United States without company sponsorship No relocation is being offered for this role. 


    Preferred Qualifications:

    • Bachelor’s degree in Business or Marketing from an accredited institution 
    • Minimum 5 years’ experience in digital marketing in B2B environment 


    Position Criteria:

    • Detailed oriented, innovative, problem solver – always searching for the best solution 
    • Excellent written and verbal communication skills with strong attention to detail 
    • Possess data evaluation skills with ability to extract and interpret data from various sources to offer creative marketing and product solutions 
    • Proficiency with Microsoft Office, Macromedia Dreamweaver, and Adobe Photoshop 
    • Have knowledge of CRM systems
    • Solid understanding of online customer behavior 

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