AmTrust Financial Services, Inc.

  • Paid Search Manager

    Job Locations US-OH-Cleveland
    Requisition ID
    2018-6780
    Category
    Marketing
    Position Type
    Regular Full-Time
  • Overview

    AmVenture, a subsidiary of AmTrust Financial, is looking for a Marketing Manager with a focus on Audience Development.  The ideal candidate will be an expert in managing PPC & Display campaigns for Customer Acquisition and Lead Generation.

    At AmVenture, you'll join an expert eCommerce marketing team and take your paid search & display marketing knowledge to the next level. You’ll also have a tremendous opportunity for career growth as you master new areas of PPC marketing and grow your knowledge and skillset within this entrepreneurial organization.

    Responsibilities

    • Plan, manage, and execute eCommerce paid search campaigns including account setup, strategy development, keyword research, campaign buildout and ongoing optimization
    • Develop audience segments to target through omni-channel marketing
    • Track campaign performance and perform weekly analysis to identify success and performance issues
    • Prepare and present monthly reports to clients, providing a performance analysis and action plan for the following month

    Qualifications

    • Bachelor's Degree in Marketing, Business, or related field, ideally with a concentration in advertising and statistics/analytics
    • 3+ years paid search experience in a corporate or agency setting
    • Advanced knowledge and experience in Google AdWords & Bing
    • Experience in other PPC channels, including Quora, Facebook and Amazon Advertising Management
    • Familiarity with management and analytics platforms such as Google Analytics, Marin, Kenshoo, etc.
    • Proficiency with Microsoft Office Suite, with advanced knowledge and proven experience in Excel and PowerPoint
    • Strong quantitative and qualitative analytical skills

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