AmTrust Financial Services, Inc.

  • Content Marketing Manager

    Job Locations US-OH-Cleveland
    Requisition ID
    2018-6740
    Category
    Marketing
    Position Type
    Regular Full-Time
  • Overview

    The Content Marketing manager is a new role in our organization and we are looking for a hands-on content marketer to manage the creation and distribution of compelling content and marketing. This is a critical role in a fast-paced company and requires a dynamic self-starter. We are eager to meet candidates with the smarts, communication skills and, and project management talents to create, grow and manage a library of engaging, visually appealing content.

    Responsibilities

    Responsibilities

    • Own the end-to-end process for creating and updating marketing materials, from idea genesis to writing to distribution and results tracking
    • Research, write, and edit content, including but not limited to blog posts, ebooks, social media posts, webinars, video scripts, infographics, emails, presentations, press releases, interactive content, audio/radio ads and web copy. Partner with product marketing and SMEs to create thought leadership that helps drive demand generation and ultimately, sales.
    • Develop and execute influencer marketing strategy by creating an outreach program to recruit Entrepreneurial thought leaders who can contribute to your digital community of entrepreneurs.
    • Create content standards for all materials globally and ensure that all content is on brand and consistent.
    • Use analytics to create content ideas that are specific to our customer personas.
    • Manage the distribution of content domestically and internationally
    • Create promotional copy, landing pages, sales emails to push content into market.
    • Develop and manage editorial calendar
    • Measure and report on content effectiveness and optimize programs.

     

    Qualifications

    Qualifications

    • Bachelor’s required, emphasis on marketing, communications, journalism, or English preferred.
    • 5+ years of experience writing and creating content
    • Be able to explain complex concepts simply
    • Knowledge of social media, SEO and SEM
    • Experience working with Content Management Systems, Marketing Automation platforms, and Analytics platforms.
    • Ability to prioritize multiple projects effectively and able to operate in a fast-paced, deadline-oriented environment
    • Multilingual is a strong plus but not required.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed